Zero-click search and behavioral health: why rising impressions mask declining traffic
Your Google Search Console shows impressions up 40% year-over-year. Your CEO is pleased. Your content team is proud. Your website traffic...
Archive
5 posts
Default settings are never neutral — what ChatGPT's language bias teaches us about organizational blame defaults
ChatGPT defaults to English the same way organizations default to blaming the departing clinician. Neither decision is conscious. Both are...
Why organizations scapegoat departing clinicians the same way search algorithms scapegoat content
Google's spam systems and behavioral health organizations make the same diagnostic error: they pattern-match on the most visible symptom...
The exit interview is not a root cause audit — why behavioral health organizations keep losing the same clinicians
Exit interviews produce data. They create the sensation of having looked into the issue. But they almost never surface the actual issue —...
Why AI Overviews are the new homepage — and what that means for behavioral health marketing
Google's AI Overviews are answering your prospective patients' questions before they click. What that means depends entirely on what your...